I go deep before I write anything
Time on the floor, time with the engineers. If I cannot explain how it works, I am not ready to market it.
About
Curious by nature. Technical by training. Human on purpose.
I'm a mechanical engineer with a background in oil and gas, manufacturing, and industrial automation. My first job out of school was as a technical sales engineer for an industrial automation distributor and integrator. In that role, I often visited 20 manufacturing facilities in a week across Texas, learning how different plants worked and how technical teams solved real production problems.
That experience taught me something important: highly technical solutions sell better when people can see them work. Proof-of-concept videos, useful content, and clear storytelling made complex products easier to understand, trust, and buy. That is where my approach to technical marketing began.
How I work
Engineer first, marketer second.
Most marketers hit a wall the moment a conversation gets technical, so the work comes back accurate but dull, or exciting but wrong. I start on your side of that wall.
Substance over hype
Your buyers are engineers too. They can tell when a claim has nothing behind it, and they stop listening.
I leave the team able to do it
The point is not to be permanently necessary. Your people learn the habit and the engine keeps running.
Where I practice what I sell
30,000 people in technical industries follow along.
I built that audience the same way I build one for a client — showing up consistently, explaining real things, and not being boring about it. It is also the reason a post about your product reaches people your sales team has never met.