Services

How I typically help.

Every engagement is built around what your team needs now and where you want to go next. I can lead the work, collaborate with your people or build the capability in-house, with a scope that evolves as your team does.

Jordan Yates interviewing technical professionals during a studio content shoot
Technical teams · real conversations
Find your starting point

Where should we start?

If this is you

You have no marketing team, and you don't want to build one.

Run it for me

I run your channels and publish for you.

If this is you

You have a team and a plan, but not enough hands to make the content.

Work with my team

I produce the video, photo and campaign assets.

If this is you

You want your own people visible and posting online.

Train my team

I coach your team and give them a system.

Every engagement follows the same process

Learn itShow itPut it to work

Why it works

Experienced help, at a lower cost.

I'm an engineer as well as a marketer, so I don't need three months to learn what you make. Programs usually start producing within weeks.

I work on retainer, not payroll. You get that experience for a fraction of the cost of a full-time hire, and you can scale the work up or down as things change.

RUN IT FOR ME

I run your marketing for you

For companies without a marketing team. I run your channels — LinkedIn, YouTube, TikTok, email — and keep your website updated. I make the content and publish it, and you stay as involved as you want to be.

Usually the best fit for small businesses.

LinkedInYouTubeTikTokEmail campaignsWebsite updatesContent production
WORK WITH MY TEAM

I make the content alongside your team

For teams who have a plan but not enough hands to produce everything. I work to the plan you already have: video, photo, campaign and launch material, filmed at your site with your people.

Because I understand the product, the technical details come out right.

Video seriesPhotographyInfographicsProduct launchesCampaign assets
TRAIN MY TEAM

I teach your team to post for themselves

For companies who want their employees visible online. I coach your technical and sales people to post in their own voice, then give the team its own private Content Lab portal with guided prompts, recording support, assignments and a simple place to submit content. They build their own credibility alongside the company's.

This is a hands-on approach, and it works best when the team wants to participate.

Private Content LabTeam workshopsSales coachingPersonal brandGhostwritingContent engine

Other things I help with.

New to the US market

I help overseas manufacturers adapt their message for US buyers and work out which channels are worth their time here.

Starting from zero

New startups with nothing online yet. We set up the site, the profiles and the first content so you have a presence from day one.

Website design & launch

Design, copy and launch — a site that explains the product clearly and gives your content somewhere to live.

Process

Learn it. Show it. Put it to work.

The process adapts to the mix of support that fits your team.

01

Learn it

Time with your engineers and your product, until I understand how it works and why it matters to a buyer.

02

Show it

Filming on site with your real people and equipment, cut into video, photo and graphics people will watch.

03

Put it to work

Published on a regular schedule, and your team shown how to keep it going after I step back.

Need a starting point

Tell me where you are and we'll find the right starting point.